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Throughout: Asian printing industry in the era of economic globalization (Part 2)

Thailand: continuous growth

great changes are taking place in the global printing industry in the era of globalization, of course, Thailand's printing industry is no exception. Printing enterprises in the traditional sense are changing to the role of media service providers. The combination of modern industry and consumption chain is closer, which also affects the design and sales of products. Many world-class famous brand printing enterprises and printing equipment suppliers are full of confidence in Thailand's printing industry market, and have transferred their market and sales centers to Thailand. The whole Thai printing industry will make some changes from now on to ensure the stable development in the next 10 years. In the good macroeconomic environment with the vigorous development of the global printing industry, the Thai printing industry is ready to develop at a faster speed and will become the target of the same industry at home and abroad. During this period, the Thai Printing Industry Federation will play an important role in promoting new technologies, new information, technical exchanges, training and industry conferences and exhibitions that have attracted much attention. Current situation of Thailand's printing industry

Thailand has a printing history of 168 years. There are 5000 printing enterprises and relevant supporting service institutions in the whole Thai printing industry, with a total employment of about 120000 people and an annual paper consumption of nearly 2million tons. Since 1998, the printing market in Thailand has been growing rapidly, with an annual growth rate of more than 10%. The sales volume of the printing market in 2001 was US $91 million, which increased to US $116.3 million in 2002, with an increase of 27.8%. In 2003, the economic growth rate of Thailand was no less than 4.5%, which also effectively promoted the continuous growth of the printing market, with printing sales exceeding US $120million

in 2003, Thailand imported 420000 tons of paper, an increase of 9% compared with 2002. In addition, Thailand can export 772000 tons of paper to other Asian countries, the United States, Australia and other countries every year

paper accounts for 50% of the total production cost, other raw materials and labor costs also account for 30% of the total cost, and the remaining 20% mainly comes from imported equipment, raw materials and chemical solvents, that is, 80% of the total production cost is produced in Thailand. The structural capacity of the portal UTM experimental machine can reach 1000-135000 LB

now, Thai printing enterprises have realized the importance of close cooperation with the government and educational institutions, because only by strengthening this cooperation can we overcome the problems and obstacles encountered, promote the import and replacement of key military materials, and improve the export capacity of the printing industry. In addition to carrying out some activities in the form of clubs, associations and organizations, there is a special printing organization in Thailand, which is the "Printing Industry Federation", which was established 11 years ago and has now grown to include the following nine organization members: Printing Association, Packaging Association, silk printing and Imaging Association, publishing and Book Distribution Association, printing Promotion Association, printing color separation and plate making Association The printing group of the Thai Industry Federation, the carton and corrugated paper producers association and the electronic publishing club


recently, the first real printing industry park was completed in the center of Thailand, covering an area of 144 hectares and 56 kilometers away from Bangkok International Airport. The idea of establishing a printing industry zone is to complete all the processes of prepress, printing, post press processing and packaging in the whole printing production in the same region. One of the goals of this is to establish a new cooperation between enterprises in various printing fields Every enterprise can use its resources and strengths to achieve the best results in marketing, technology, scientific research and employment. The implementation of this project has received the strong support of the Thai Industry Audit Committee and the Ministry of Finance (BOI). This project can provide the following convenience for the resident member enterprises:

(1) the printing enterprises that move into the printing zone are exempt from enterprise tax for 8 years

(2) new printing enterprises in the printing area are exempted from enterprise tax for 5 years

(3) new imported equipment is exempt from tariff and value-added tax

(4) imported raw materials used to manufacture export products are exempt from tariff and value-added tax

in addition, according to the regulations of the industry audit committee, any enterprise (including foreign enterprises) can be stationed in the printing Park, and this project is expected to be completed in 2006

opportunities for Thailand's printing industry

let's now analyze the potential of Thailand's printing industry, including the development and progress of technology in the production process. Similar to other industrialized countries, after the desktop publishing system (DTP) and the Internet revolution, the printing industry seems to have to position itself as a service-oriented supplier that fully understands how to collect data and produce according to the required quality. In today's market economy era, key factors such as speed, quality, reliability, cost and so on determine whether printing enterprises can survive, and to do this, it is necessary to master new technology

the prospects of Thailand's printing industry are very promising. For example, the annual growth rate in the advertising industry is expected to exceed 8%, and the growth rate of packaging products and magazine printing is expected to be more than 12% in 2004. The good development situation has attracted investment in new technologies. For example, in 2003, the whole printing industry introduced many new technologies in different printing fields:

(1) 12 computer to plate (CTP) equipment for offset printing

(2) 8 hpindigo computers in CTP (computer to print) equipment

(3) three Xerox docutech 6135

(4) two Xerox docutech 6060

(5) more than 20 sets of digital workflow software

(6) 12 sets of CIP3 integrated production processes are installed

(7) 8 new medium format offset presses with 6 ~ 7 printing units and 2 medium format double-sided four-color offset presses

(8) more than 30 narrow format web flexographic printers for label and packaging printing, and 10 narrow format web label printers

(9) two CI flexographic printing machines

(10) three flexographic computer direct plate making equipment

according to the call of prime minister Taksin shnawat on the "strategy of developing the competitive potential of the printing industry" at the printing group of the Thailand Industry Federation, the goal of the printing industry is to increase the export volume of printing products to 750million US dollars in the next five years, increase the direct investment to 500million US dollars, and achieve the goal of an annual growth rate of employment of 3%

it is proposed that the realization of the above goals is based on the recovery of economic conditions at home and abroad. The opportunities and potential in the printing industry and related supporting factors include:

(1) localized production of paper, the main raw material

(2) most printing companies do not pay enough attention to the development of key talents, and enterprises can maintain their share in the domestic market

(3) competitive technicians

(4) competitive production costs and prices

(5) the growth opportunities of the printing market are closely combined with the Thai economy and the global market, and the growth space is very huge

(6) investment from foreign printing enterprises in setting up factories and branches in China

challenges faced by Thailand's printing industry

in recent years, a considerable number of overseas printing enterprises have set up branches in Thailand, resulting in direct price competition with Thai local printing enterprises, which leads to limited investment in new technologies. Nowadays, there is a trend that printing enterprises, large or small, are seeking solutions that customers like, such as high-quality printing, high fidelity printing, FM FM technology and other special printing technologies. As a result, only large and well funded printing enterprises can survive and develop, and those small enterprises that rely on low prices to survive will become increasingly difficult. It can be expected that great changes will take place in the printing industry in the next few years. For small printing enterprises, to continue to survive and develop independently, increasing computer utilization and digital printing is an effective way. In addition, traditional printing enterprises must set a good position for themselves. For example, Thailand's silk printing industry has a good reputation in at least 18 fields, including textiles, signs, ceramics, credit card printing, etc., because of its high-quality services

in Thailand, due to its characteristics of being suitable for variable data printing, the application field of digital printing exists, especially in the field of commercial form and label printing. Inkjet printing is the fastest-growing technology in digital printing and is suitable for indoor and outdoor printing applications. Interestingly, more and more printing enterprises will be positioned to provide digital printing services. In addition to producing actual printed materials, they also provide document production and management services, electronic document publishing services, etc. Therefore, it is estimated that the annual growth rate of digital printing services since 2002 has been about 10%, whether in terms of control mode, speed range, experimental travel and tonnage of experimental machines

in the era of globalization, Thailand's printing industry will face the challenges of the latest technology in the whole production process, including equipment, raw materials and services. The most talked about challenges among Thai printing enterprises and suppliers are:

(1) digitization of text and images, and the way of processing and communicating these digitized data with appropriate software, For example, PDF and JDF with internet access function can improve the production efficiency of printing enterprises

(2) implementation of IP3 and CIP4

(3) new proofing standards, high-resolution inkjet printers, and color monitors that can provide proofing quality

(4) iso12647 series

(5) hybrid printing process, that is, the latest printer configuration that can complete post press processing on the machine, so as to obtain new effects and add added value during printing

Philippines: there are many difficulties

there are 4000 ~ 5000 printing enterprises in the Philippines. According to the statistics of the Philippine National Bureau of statistics, there were 4307 printing related enterprises in 2001, of which 75% were in 13 cities centered on Manila, the capital. Most of the printing enterprises in the Philippines are very small, more than 60% are very small enterprises, and 36% have less than 500000 Philippine pesos, Less than 5% of the large printing enterprises with more than 5million pesos. The size of the printing market in the Philippines is about US $100million

in general, the printing industry in the Philippines is computerized and combines information technology and computer technology in all areas of printing. However, there are also a small number of traditional printing enterprises, which still use letterpress printing technology to specialize in printing receipts, letterheads and invitations. As more and more small offset printing machines that can print A3 format and have counting function enter the domestic market, these traditional small printing enterprises are forced into urban alleys and struggling with no hope of survival

with the reduction of the cost of purchasing computers, domestic printing enterprises in the Philippines have increased the use of computers in their enterprises, but only a few can afford high-end printing machines and phototypesetters to improve their printing quality. A survey by the National Bureau of survey and Statistics (NCSO) of the Philippines revealed the reasons why some domestic printing enterprises failed to realize computerization: including lack of funds and equipment, insufficient attention from management, lack of professionals, lack of relevant business, lack of correct evaluation, lack of telecommunications and communication facilities, etc

in terms of capital, few financial institutions are willing to invest in supporting the printing industry. Even if there is, they will only support some famous products

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